Threadflip was a new social shopping experience by offering women a simple way to convert their closets into a boutique-like experience, connecting buyers with sellers, and capturing the collaborative energy of shopping with friends.
Challenges & Approach
Threadflip came to us to redesign their iOS mobile onboarding experience for two reasons:
- to have more users sign-up; and
- to return to the app after first time use.
Additionally, they realized from their usability studies that new users didn’t understand the core features well enough and got lost when first arriving to the app. The goal of this project was to address these issues by redesigning the onboarding screens to better convey Threadflip’s value proposition and core features.